Versatop Support Sys., LLC v. Ga. Expo, Inc. — 921 F.3d 1364 (2019) · United States Court of Appeals for the Federal Circuit · 2019

United States Court of Appeals for the Federal Circuit · 2019-04-19

15usc1125: author: Astra2 · not independently reviewed

Original case on neochart.com

Case and law context

15 U.S.C. § 1125(a)

Role: applied; posture: Cross-motions for summary judgment; Federal Circuit applies Ninth Circuit trademark law, reverses noninfringement and enters judgment for VersaTop with further proceedings on remand.; result: claimant-won; claim:

Uncertainty

None recorded

Misfit

None recorded

B · Case × element grid

Top-level elements follow claim order in panels of up to six elements. Case rows repeat across panels. Every recorded block retains its holding and basis; multiple blocks are not merged into a case-level verdict. ✓ satisfied · ✗ not satisfied · ○ not reached · · not addressed. Muted blocks are not counted. Sub-element evidence remains on case and element pages.

Elements 1–6 of 17

15 U.S.C. § 1125(a)
CaseStatutory person including state entities and officialsJudicial domestic infringing-use limitUse in commerce connected with goods or servicesEnforceable source-identifying mark or trade dressLikely consumer confusion about source or sponsorshipEntitlement to sue and protected commercial interest
Versatop Support Sys., LLC v. Ga. Expo, Inc. — 921 F.3d 1364 (2019) · United States Court of Appeals for the Federal Circuit · 2019 (15usc1125: author: Astra2 · not independently reviewed)· not addressed· not addressed· not addressed

Elements 7–12 of 17

15 U.S.C. § 1125(a)
CaseGood-faith descriptive use other than as a markState sovereign immunity unless a valid route permits suitMisleading affiliation approval or sponsorshipClaimant proves nonfunctionalityCommercial advertising or promotionFalse or misleading factual representation
Versatop Support Sys., LLC v. Ga. Expo, Inc. — 921 F.3d 1364 (2019) · United States Court of Appeals for the Federal Circuit · 2019 (15usc1125: author: Astra2 · not independently reviewed)· not addressed· not addressed· not addressed· not addressed· not addressed· not addressed

Elements 13–17 of 17

15 U.S.C. § 1125(a)
CaseJudicial actual-deception or tendency-to-deceive requirementJudicial materiality requirement for purchasing decisionsJudicial zone-of-interests limit to commercial injuryJudicial proximate-causation requirementRemedy-specific proof
Versatop Support Sys., LLC v. Ga. Expo, Inc. — 921 F.3d 1364 (2019) · United States Court of Appeals for the Federal Circuit · 2019 (15usc1125: author: Astra2 · not independently reviewed)· not addressed· not addressed· not addressed· not addressed· not addressed

Instances and excluded annotation blocks

Annotation blocks, including explicitly excluded context
CaseElementHolding and scopePatternExact source quotations
Versatop Support Sys., LLC v. Ga. Expo, Inc. — 921 F.3d 1364 (2019) · United States Court of Appeals for the Federal Circuit · 2019 — satisfied · law (15usc1125: author: Astra2 · not independently reviewed)Use in commerce connected with goods or servicessatisfied
Counted merits instance
applied / merits

basis: law

The legal use question was actually resolved on admitted commercial advertising, not merely announced for remand. This 2019 holding does not resolve later territorial limits.
infringing-use/trade-show-brochures
Georgia Expo admitted that it used VersaTop's marks in its advertising and brochures, and that the parties "compete directly" in the drape and rod industry.
Source: docroot/ir/caselaw/f3d_921.jsonl#/f3d/921/1364-01; Unicode character offsets [19596:19752] (end exclusive); SHA-256 e097d77ff3e2b2660ec97b4240c13672eab0fc9d8f05781fdfaf1b120b8c1ec9.

Evidence kind: fact; polarity: supports; absent flag: 0; quoted-rule flag: 0 (1 = tagged; 0 = not tagged)

Contrary to this precedent, the district court in this case incorrectly applied the definition of "use in commerce" that is included in the statute for purposes of trademark registration. This definition does not apply to trademark infringement. See Network Automation , 638 F.3d at 1144-45 ; Playboy , 354 F.3d at 1024 n.11.
Source: docroot/ir/caselaw/f3d_921.jsonl#/f3d/921/1364-01; Unicode character offsets [15449:15774] (end exclusive); SHA-256 e097d77ff3e2b2660ec97b4240c13672eab0fc9d8f05781fdfaf1b120b8c1ec9.

Evidence kind: rule; polarity: not recorded; absent flag: 0; quoted-rule flag: 0 (1 = tagged; 0 = not tagged)

On the correct law, violation of the Trademark Act was established on the admitted facts.
Source: docroot/ir/caselaw/f3d_921.jsonl#/f3d/921/1364-01; Unicode character offsets [862:951] (end exclusive); SHA-256 e097d77ff3e2b2660ec97b4240c13672eab0fc9d8f05781fdfaf1b120b8c1ec9.

Evidence kind: held; polarity: not recorded; absent flag: 0; quoted-rule flag: 0 (1 = tagged; 0 = not tagged)

Versatop Support Sys., LLC v. Ga. Expo, Inc. — 921 F.3d 1364 (2019) · United States Court of Appeals for the Federal Circuit · 2019 — satisfied · law (15usc1125: author: Astra2 · not independently reviewed)Likely consumer confusion about source or sponsorshipsatisfied
Counted merits instance
applied / merits

basis: law

The court enters judgment on undisputed facts rather than merely finding a triable issue. The mixed fact sentence tagged cuts-against absent refers to its last clause, the asserted absence of actual confusion; its uncontested-factors clause supports the result. Absence of actual confusion does not defeat likely confusion under the flexible Ninth Circuit factors.
market-overlap/identical-marks-and-goods
These factors, as summarized in Au-Tomotive Gold , are "(1) strength of the mark(s); (2) relatedness of the goods; (3) similarity of the marks; (4) evidence of actual confusion; (5) marketing channels; (6) degree of consumer care; (7) defendant's intent; (8) likelihood of expansion." 457 F.3d at 1075-76. The Ninth Circuit has emphasized that "the eight factors [ Sleekcraft ] recited are not exhaustive," and should be applied "in a flexible manner." Network Automation, 638 F.3d at 1145.
Source: docroot/ir/caselaw/f3d_921.jsonl#/f3d/921/1364-01; Unicode character offsets [18544:19034] (end exclusive); SHA-256 e097d77ff3e2b2660ec97b4240c13672eab0fc9d8f05781fdfaf1b120b8c1ec9.

Evidence kind: rule; polarity: not recorded; absent flag: 0; quoted-rule flag: 0 (1 = tagged; 0 = not tagged)

The type of goods sold by both companies-the pipe and drape systems-are identical.
Source: docroot/ir/caselaw/f3d_921.jsonl#/f3d/921/1364-01; Unicode character offsets [19791:19873] (end exclusive); SHA-256 e097d77ff3e2b2660ec97b4240c13672eab0fc9d8f05781fdfaf1b120b8c1ec9.

Evidence kind: fact; polarity: supports; absent flag: 0; quoted-rule flag: 0 (1 = tagged; 0 = not tagged)

It is undisputed that the parties operate in the same marketing channels-the flyers were distributed by Georgia Expo for an industry trade show.
Source: docroot/ir/caselaw/f3d_921.jsonl#/f3d/921/1364-01; Unicode character offsets [19990:20134] (end exclusive); SHA-256 e097d77ff3e2b2660ec97b4240c13672eab0fc9d8f05781fdfaf1b120b8c1ec9.

Evidence kind: fact; polarity: supports; absent flag: 0; quoted-rule flag: 0 (1 = tagged; 0 = not tagged)

Georgia Expo, in both its own motion for summary judgment, and in opposition to VersaTop's cross-motion, made no argument regarding these likelihood of confusion factors, contending only that there was no evidence of actual confusion.
Source: docroot/ir/caselaw/f3d_921.jsonl#/f3d/921/1364-01; Unicode character offsets [20363:20597] (end exclusive); SHA-256 e097d77ff3e2b2660ec97b4240c13672eab0fc9d8f05781fdfaf1b120b8c1ec9.

Evidence kind: fact; polarity: cuts-against; absent flag: 1; quoted-rule flag: 0 (1 = tagged; 0 = not tagged)

We therefore "conclude as a matter of law that likelihood of infringement is clear cut here."
Source: docroot/ir/caselaw/f3d_921.jsonl#/f3d/921/1364-01; Unicode character offsets [21850:21943] (end exclusive); SHA-256 e097d77ff3e2b2660ec97b4240c13672eab0fc9d8f05781fdfaf1b120b8c1ec9.

Evidence kind: held; polarity: not recorded; absent flag: 0; quoted-rule flag: 0 (1 = tagged; 0 = not tagged)

Versatop Support Sys., LLC v. Ga. Expo, Inc. — 921 F.3d 1364 (2019) · United States Court of Appeals for the Federal Circuit · 2019 — satisfied · conceded (15usc1125: author: Astra2 · not independently reviewed)Enforceable source-identifying mark or trade dresssatisfied
Counted merits instance
applied / merits

basis: conceded

The case-specific ownership premise is conceded on appeal; the court does not newly analyze distinctiveness or priority.
ownership/uncontested-product-names
VersaTop states that since 2011 it has sold these systems with the trademarks PIPE & DRAPE 2.0™ and 2.0™.
Source: docroot/ir/caselaw/f3d_921.jsonl#/f3d/921/1364-01; Unicode character offsets [1542:1647] (end exclusive); SHA-256 e097d77ff3e2b2660ec97b4240c13672eab0fc9d8f05781fdfaf1b120b8c1ec9.

Evidence kind: fact; polarity: supports; absent flag: 0; quoted-rule flag: 0 (1 = tagged; 0 = not tagged)

Nor does Georgia Expo "dispute VersaTop's ownership of the trademarks at issue."
Source: docroot/ir/caselaw/f3d_921.jsonl#/f3d/921/1364-01; Unicode character offsets [4623:4703] (end exclusive); SHA-256 e097d77ff3e2b2660ec97b4240c13672eab0fc9d8f05781fdfaf1b120b8c1ec9.

Evidence kind: held; polarity: not recorded; absent flag: 0; quoted-rule flag: 0 (1 = tagged; 0 = not tagged)

Court interpretations recorded from this case

interpretation

Contrary to this precedent, the district court in this case incorrectly applied the definition of "use in commerce" that is included in the statute for purposes of trademark registration. This definition does not apply to trademark infringement. See Network Automation , 638 F.3d at 1144-45 ; Playboy , 354 F.3d at 1024 n.11.

Versatop Support Sys., LLC v. Ga. Expo, Inc. — 921 F.3d 1364 (2019) · United States Court of Appeals for the Federal Circuit · 2019 (15usc1125: author: Astra2 · not independently reviewed)

Contrary to this precedent, the district court in this case incorrectly applied the definition of "use in commerce" that is included in the statute for purposes of trademark registration. This definition does not apply to trademark infringement. See Network Automation , 638 F.3d at 1144-45 ; Playboy , 354 F.3d at 1024 n.11.
Source: docroot/ir/caselaw/f3d_921.jsonl#/f3d/921/1364-01; Unicode character offsets [15449:15774] (end exclusive); SHA-256 e097d77ff3e2b2660ec97b4240c13672eab0fc9d8f05781fdfaf1b120b8c1ec9.

VersaTop rejects importing registration/affixation requirements into infringing advertising use. Current territorial limit: Abitron (2023) confines §1125(a)(1) to domestic infringing use in commerce; U.S. consumer confusion alone does not supply domestic conduct. Official update is recorded in NOTES, not silently attributed to the 2019 case.

interpretation

These factors, as summarized in Au-Tomotive Gold , are "(1) strength of the mark(s); (2) relatedness of the goods; (3) similarity of the marks; (4) evidence of actual confusion; (5) marketing channels; (6) degree of consumer care; (7) defendant's intent; (8) likelihood of expansion." 457 F.3d at 1075-76. The Ninth Circuit has emphasized that "the eight factors [ Sleekcraft ] recited are not exhaustive," and should be applied "in a flexible manner." Network Automation, 638 F.3d at 1145.

Versatop Support Sys., LLC v. Ga. Expo, Inc. — 921 F.3d 1364 (2019) · United States Court of Appeals for the Federal Circuit · 2019 (15usc1125: author: Astra2 · not independently reviewed)

These factors, as summarized in Au-Tomotive Gold , are "(1) strength of the mark(s); (2) relatedness of the goods; (3) similarity of the marks; (4) evidence of actual confusion; (5) marketing channels; (6) degree of consumer care; (7) defendant's intent; (8) likelihood of expansion." 457 F.3d at 1075-76. The Ninth Circuit has emphasized that "the eight factors [ Sleekcraft ] recited are not exhaustive," and should be applied "in a flexible manner." Network Automation, 638 F.3d at 1145.
Source: docroot/ir/caselaw/f3d_921.jsonl#/f3d/921/1364-01; Unicode character offsets [18544:19034] (end exclusive); SHA-256 e097d77ff3e2b2660ec97b4240c13672eab0fc9d8f05781fdfaf1b120b8c1ec9.

VersaTop is a Federal Circuit decision applying Ninth Circuit law. The cited Sleekcraft factors are flexible, not a nationwide arithmetic formula. Actual confusion is relevant evidence but not mandatory proof of likely confusion. Remedies may require evidence beyond liability.